PRICING PSYCHOLOGY AND SELLING YOUR HOME
Posted on Mar 16, 2026
Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”
Welcome to the psychology of pricing!
Welcome to the psychology of pricing!
According to research, people tend to draw conclusions about a product based...
HOW TO MAKE YOUR HOME “PICTURE PERFECT” FOR VIEWINGS
Posted on Mar 02, 2026
Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best.
That’s the right mindset to be in when selling your home too. You want to make every room look as attractive as possible because, these days, many buyers will view pictures of yo...
WHAT’S THE “EMOTIONAL” RETURN ON INVESTMENT OF A NEW HOME?
Posted on Feb 16, 2026
Chances are, you’ve heard the expression, “Your home is your biggest investment.” For most homeowners, that’s true. So, when you’re shopping for a new home, it’s important to consider the financial opportunity of any purchase. Ideally, you want a home that is likely to increase in value over time.
In other words, you want a home with a strong potent...
SHOULD YOU WORRY ABOUT COMPETING LISTINGS?
Posted on Feb 02, 2026
Imagine you’ve been waiting for the right moment to sell your home and you’re finally ready to list it. But, just as you’re about to put up the sign, you notice that a few other FOR SALE signs have unexpectedly popped up in the community.
Oh no! Now there are competing listings. Does that mean you should put your plan to sell your property on hold?
N...
DETERMINING MARKET VALUE
Posted on May 26, 2023
(Picture: Past Kealeygroup Sold, Westboro)
Before you put your home up for sale, you must set the price. Before you can do that, you must know what the house is worth. That doesn’t mean what you paid for it, or how you upgraded it. Determining worth is simply finding out what someone would pay for it.
The real estate market is in constant motion, not...
ARE YOU GETTING ENOUGH VITAMIN G?
Posted on May 18, 2023
By Dr. Sarah Vadeboncoeur, ND
Don’t worry! You haven’t missed the memo on the latest high antioxidant vitamin. Vitamin G stands for green space. And we’re all severely deficient.I’ve started asking the patients I work with how often they get outside. Too often, they spend almost all of their time indoors during the week and might get out for a longe...